What is a blog and how can it help a business?
At a time when visibility on the web is essential, each company must always be attentive to the dynamics of the Internet and what potential customers expect from it. From this point of view, the blog is an extremely powerful marketing tool, capable of bringing many benefits not only at a level of user engagement, but also at a fundamental level of positioning on search engines such as Google. So let’s see what a blog is and how it can help a company do business.
What is a Blog?
A blog is nothing more than a container in which to place text content. In other words, it is a real collector of information and points of view on a given theme, such as food, wine or tourism, for example. But the meaning of the blog changes when this tool is adopted by companies: in this case, in fact, we speak of a corporate blog. A difference that weighs above all on the level of strategies and objectives. The company blog differs from ordinary blogs by a strategy based on “silent promotion”: although it does not directly advertise the products or services offered by the company’s website, it contains extremely relevant articles. on these issues, which are therefore intended to strengthen commercial activity by providing visitors with an information service, with no apparent promotional intent. In this way, it is possible to give a semblance of objectivity, detaching the blog from the pages related to the sale.
How can the blog help the company?
Doing business today is above all about being present on the web and, therefore, fighting with direct competitors to obtain the highest ranking on the pages of search engines like Google. And now the corporate blog can first become an excellent web marketing tool, thanks to the logic of SEO (Search Engine Optimization). In this sense, in fact, the blog can be improved by creating content with the right keywords, which will make these articles easily accessible on the pages of Google: the increase in the visibility of the blog, therefore, will also increase the visits and, consequently, traffic and content sharing, which will favor a better positioning of the company’s site in the case of spontaneous link building, generating a virtuous circle. The blog, in short,
Start a blog to differentiate yourself
Today more than ever, a company must differentiate itself from its competitors to stand out in its own market. And what better way to do that than by starting a blog? Creating a space dedicated to informative, even emotional content, will encourage users to explore different aspects of the company, its products and services: for example, you could create articles that tell the story of the company, where she was born and what mission she chose to carry out. These are elements that add spice, which make a company’s shop window tastier and therefore more attractive in the eyes of potential customers.
How to differentiate yourself from other blogs
The trick is just a trick to differentiate itself from competitors: with the content, quality offer and text with the use of related and topic-related queries, as well as, of course, to improve as much as possible user-friendliness of the information on the blog.
The corporate blog to break down the distances
In the era of social networks and instant communication, there is no longer any place for formalism between the company and the customer: in the past, in fact, the company was often considered as an entity with light-years away, inaccessible to simple consumers. Today, however, customers claim to have direct contact with the company, through simple and spontaneous communication, where the “vous” is replaced by a warm “vous”. And since corporate website pages still need to maintain some formality, blogging becomes the perfect excuse to break down that formal wall, allowing the user to read user-friendly content, which can help them to s agree with the brand that published them.