You’ve decided to work with a Facebook advertising firm. With more than 2.93 billion monthly active users, Facebook offers you the chance to expand your company profitably by spending money on Facebook ads through a Facebook ad agency. You’d want to cast your net carefully given that Facebook’s sea of users contains billions of fish. You can target the right audience and make the most of your budget with a Facebook Marketing Agency. But how can you pick the best Facebook advertising company?
When choosing a Facebook advertising agency, your business should take into account the following:
1. Month-To-Month Agreement
Advertising agencies often require minimum commitments to work with them. It is because it takes time to set up the campaign, test the results, and see what works. This may sound reasonable, but it can lead to problems if the agency’s results are not satisfactory. You will then have to pay for their poor services for the next few months. You, the client, should be able to cancel your contract at any time. Agency should help your business every month and not try to lock you into long-term contracts.
2. Simple Contracts
Many ad agencies have long contracts that are filled with legal jargon. This can confuse you and likely put you to bed. A contract with more technical terms can be confusing and you could miss important points. This could expose your company to potential liability. Your agency can provide you with a concise, clear, and easy-to-understand contract. This will allow you to understand the terms and conditions of working with your new partner. Your agency should be able to provide a shorter version if your contract exceeds three pages.
3. No Sign-Up Fees
Sign-up fees are often used to payagents ’commissions, which is the dirty little secret of advertising. The sign-up fee for your account is paid to the person answering all your questions and who signed the contract. These fees can be avoided by signing up online. Most businesses don’t charge customers for visiting their offices. Instead, they make sure that every hurdle is removed so clients can buy their product or service. Advertising agencies are a long-term commitment and should not be paid for the first few months.
4. Clear Pricing
It is said that there is always one person at the table and that it is you. If a website doesn’t provide clear pricing information, this means that it has a flexible pricing policy and will start charging the highest rates. The negotiation will begin, much like a negotiation between a used car salesman and a website.
Until both sides reach an agreement on a fair amount, it will be similar to a negotiation. This approach has a downside: regardless of how well you negotiate, you are likely to overpay for their service. A business that is not clear on its terms means it is uncertain about its business. All pricing should be explained by established agencies on a single sheet of paper.
5. Rapid Communication
This is not your grandfather’s billboard. Things move fast in the digital age. The digital age allows for faster creation, optimization, and modification of ads, which results in more efficient advertising spending. Look at the response time of an agency when searching for one. For every email, you should search for agencies that can respond within 24 hours. You should keep looking if it takes longer than 24 hours to respond.
6. Advanced Technology
Many tools and systems can help you maximize your results, depending on what you need. While some agencies use third-party technology, others have their technology. Social advertising, such as Facebook, Instagram, and Snapchat, is a complex area. It can be used to help with placement, AB testing, and dynamic ads. Experts are needed to manage these tools and ensure that you get the best results.