Many people upload stock images to the website without doing any image optimization. What they fail to understand is that taking the time for this step is worthwhile. Not only is it advantageous for your users, but it also offers you additional opportunities to rank in the SERPs. Here are some SEO tips to help you with image optimization.
Start by choosing the right format for your images.
It’s important to choose the best file type for your images. However, there are a lot of views from the most common R PNG and JPEG.
Make sure to compress your images.
When you don’t compress your images, your web page becomes bloated,Which means that your website slows down. The best image optimization tool for this is Photoshop,or if you’re running a WordPress site, you can install TingPNGorWordPress Smush. Both plugins will include compressor images externally on their servers which reduces the load on your own site.
Create unique images.
Filling your website with stock images makes you look like every other site out there. Even with the best image optimization,your SEO won’t benefitfrom using stock images. With original images, you create a better user experience, thus increasing your likelihood of ranking well in the SERPs.
Use large images.
Google Discoveris more likely to feature large images. According to Google’s Advanced SEO resource,A large image is defined as one that’s at least 1200 PX wide. You’ll also need touse AMP to designate it as such.
A very important SEO tip has to do with copyright.
This is something you’ll want to beware of. Big corporations such as The United States Postal Service and Skechersare paying large penalties for copyright infringement. According to the Digital Millennium Copyright Act (DMCA),you’ll be notified by the contents owner when you violate their copyright. Once notified, you must take down the imageimmediately.
Customize the name of large files.
This is another one of the important SEO tips you should know about: It’s vital for you to create a descriptive, keyword-richname for each imagefile. Taking the time to name your files in this way will ensure that the search enginesunderstand what the image is, and it will also give you a boost in the SERPs.
Another important image optimization tip is to write SEO-friendlyALT text.
This is one of those SEO tips that should be a no-brainer but often gets overlooked. Both your title and your ALT textare used to describeyour image when it can’t be properly rendered by a browser. Ensuring that they fit the image is the best way to make sure that your image is relevant.
ALT tags alsobenefit your overall on-page SEOstrategy. This is one way to ensure that your website achieves better rankings in the SERPs. Google has even said that this information is used by its bots to understand your image’s subject matterand ensure that users receive the best images based on their query.Additionally, the American Disabilities Actrequiresthe use of ALT tags so that people who are visually impaired will know whatyour image is about.For further benefit in your SEO strategy, consider linking your text to a different page on your website.
One of the best SEO tips out there is to get help from professionals.
Withall the SEO tips you need to put into practice today it’s easy to overlook something like image optimization.Since you can’t afford to do this, we want you to know that we’re here to help you what’s everything SEO. Contact us at the Local SEO Tampa Company in Tampa, FL,today.