July 23, 2024

End-to-end encryption is coming to Messenger groups. Meta has integrated many features to make this more digestible.

Back in August, Meta ( still called Facebook at the time ) announced that its Messenger app would soon integrate end-to-end encrypted group messaging and calling . It’s now done.

On Messenger , when you create a group, you can now click on “launch an end-to-end encrypted chat”.

 In addition to encryption, you can post ephemeral messages there that are supposed to disappear after a given time.


That’s not all. Meta took the opportunity to refine the experience of encrypted conversations a little bit. The gifs and reactions were put away. Contrary to what one might have thought, it was ultimately not a way of saying “here it’s serious, we discuss figures”, but we just had to give the development teams time to integrate them. You will now be able to send encrypted GIFS, stickers and reactions.

Another feature that was a bit missing: replies to a specific message have been added.

In short, end-to-end encryption on Messenger seems to finally reach a satisfactory level of interaction for the user. Not sure there is anything to make WhatsApp or Signal out of date with encryption enthusiasts, but the features are there.

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Meta, the parent company of Facebook and Instagram, will no longer allow advertisers to target users based on their religion, political views or skin color.

Today, advertisers on Facebook or Instagram have access to a wide choice of criteria in order to best target the people to whom they wish to address their advertisements .

This was the case until now for sexual orientation, religious beliefs, health information, skin color or political opinions. If Facebook itself does not have direct access to its users’ health records or their sexual orientation, certain pages or content liked on the social network made it possible to develop this information for Facebook. This was the case, for example, for a user who interacted with “World Diabetes Day” , with the “LGBT Culture” page or who followed the profile of a political personality.

Meta finally announced on Tuesday in a blog post that this data will no longer be made available to advertisers so that they cannot specifically target users because of their health condition, religion, sexual orientation or of their political opinion.


This response from Meta comes long after several controversies about the social network’s ability to discriminate against users based on their privacy: “We have heard concerns from some experts that targeting options like these could be brought to bad experiences for people from underrepresented groups . In order to reassure advertisers who would like to direct their advertisements to people who are more likely to be interested, Meta will however continue to offer certain personal criteria such as age, gender or location.

Asked by the Mashable site , a spokesperson for Meta confirmed that these new rules for advertisers would not only concern Facebook, but also Instagram or Messenger.

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